Buying the Listing

So now you’ve decided it’s time to sell your house. Being an aware consumer, you decide to interview three REALTORS®.  

The three REALTORS® each bring an impressive Comparative Market Analysis, with color charts and graphs. Two of them are very close with their recommended sale price, a price you probably think is too low. However, the third offers a price more in line with what you were hoping, maybe even higher, and you’re already counting the money in your head.  

If you're like many people, you pick REALTOR® number three. You think that this is an agent who seems willing to listen to your input and work with you - an agent who cares about putting the most money in your pocket. And the agent says they are willing to start out at your price and if, after a few weeks there are no offers, then we can discuss dropping the price. 

The truth is that you may have just met an agent who "bought" the listing by suggesting you might be able to get a higher sales price than the other agents recommended. His intention is to eventually talk you into lowering the price to a level the market will accept, knowing the asking price is set too high. There are some agents who work on the premise of ”You can’t reduce the price on a listing that you don’t have”.

Intentionally setting the price too high in the beginning can actually hurt your chances of selling your home in a reasonable time.

Remember - you need to deal with an agent who tells you what you need to hear, not what you want to hear.

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